Meet the change makers.

Gerda Larsson

Co-Founder and Managing Director

Gerda is passionate about women’s rights and gender issues and has previous experience from UN Women Sweden and Georgia. Her work has focused on building and scaling CSR efforts, organizations and philanthropic foundations. She has a BA in Urban and Regional Planning and a Masters in Development Politics from Stockholm University.

Previously she was a board member of Giving Wings but joined the operational team in 2016. She is also one of the founders of the Urban Dynamic Planning Forum in Sweden and vice president at 1325 Policy Group.

Gerda has devoted her career to women's rights and when she got the opportunity to be a co-founder of The Case For Her she jumped on the opportunity. She brings expertise within gender equality and development theories. Having focused her career on startups and NGOs entering reorganization phases, she plays a strategic part in building new ventures and supporting companies and organizations in transition. Throughout her career Gerda has focused on questions like equality and by impact investments and non-profit funding that becomes reality.

Cristina Ljungberg

Founding Partner

Cristina has dedicated herself to improving the lives of women and girls. Her focus is on menstrual health since it cuts across education, health, water, sanitation and gender equality, and she argues that without funding menstrual health we are not going to reach any of the UN’s Sustainable Development Goals.

She was inspired by Bill Gates, who in a commencement speech in 2007 asked these questions: "Should our best minds be dedicated to our biggest problems? Should the world’s most privileged people worry about the lives of the world’s least privileged? Don’t let complexity stop you. Be activists. Take on big inequities. It will be one of the greatest experiences of your life."

Cristina has a background working in the bio-tech industry for Baxter International and following an MBA, she worked in the management consulting industry. She earned a Bachelor of Science in Biology from Tufts University, a Masters in Biotechnology from Northwestern and an MBA from The Tuck School of Business at Dartmouth College. She is originally from Indiana and currently lives in Stockholm, Sweden.

In 2010 Cristina launched Giving Wings in Stockholm, Sweden. The foundation’s work is focused on women and girl’s education and healthcare with a concentration in East Africa and South East Asia.She is one of the founding members of Maverick Collective, a global community of strategic philantropists and informed advocates created by PSI in partnership with Bill & Melinda Gates Foundation.She is also an active board member of Afripads in Uganda and on the advisory board ofAcumen.

Beyond her work as a women’s health advocate Cristina is a founding partner at Influence Film, supporting the production of feature length documentary films and growing new audiences for them through Influence Film Club.

Wendy Anderson

Founding Partner

Wendy is a strategic philanthropy, which demands that you surround yourself with people who support and encourage you to step into the uncomfortable and create an environment in which you and your philanthropic goals can grow. She didn’t always know that philanthropy was learned; she thought it was something one ‘did’ — and the process of changing that perspective hasn’t always been easy. It’s required questioning, challenging, participating and looking deep into mistakes for the opportunity to learn. She describes her philantropic viewpoint as"One of my biggest learnings on this journey has been that ‘resources’ means more than money. It means time, dedication, and stepping up publicly."

A little over 10 years ago, Wendy and her husband decided to designate fifty percent of their earned income to the family foundation, Futura Foundation, and share responsibility in its running. He’d manage the environmental side and she would look after the humanitarian. She understood very little of philanthropic foundations and even less about strategic giving, but had a clear goal: to invest in the health and education of women and girls. Wendy therefore learned how project briefs and funder updates worked and gained insight into the structures of larger organizations. This led to a meeting with Cristina Ljungberg and Gerda Larsson, who would eventually become her collaborators and co-founders at The Case For Her.

Debora Hermele

Communications Coordinator



Debora has a background in communications and a degree fromCalifornia State University Northridge. After several years in the US she is back in Stockholm to run the communications work for The Case For Her. With over 9 years of experience working in the entertainment industry she focuses on developing our communications strategies, outreach and manages The Case For Her’s social media. 

Nihal Tozak

Executive Assistant



With experience from working with administration and local politics, Nihal brings structure and a eye for detail to the team at The Case For Her.