What We Do

We’re systems entrepreneurs who lead by example. Our strategy is to build and nurture networks, support local leadership, and to convene meetings and events.

We use a flexible investment strategy

Convertible Debt:
We are not averse to risk. Our capital springboards companies poised for growth, allowing them to develop on their path to scale.

Equity Investments:
Bringing ideas to scale requires patience and longterm partners. We enter opportunities we believe have a significant potential to grow.

We support change. Our grants provide runway for organizations to test their ideas and validate their assumptions.

Advocacy in Action

The Case For Her advocates for including menstrual health and pleasure in Sexual and Reproductive Health and Rights (SRHR) to reach Sustainable Development Goals 3, 4, 5, 6 and 17.

In 2015, world leaders adopted the 2030 Agenda for Sustainable Development that aims to end poverty, tackle inequalities and combat climate change. When girls are more knowledgeable about their bodies and fertility, and able to effectively manage their menstrual hygiene, they may be more empowered and better equipped with the information, tools, and confidence necessary to manage their long term sexual and reproductive health, including family planning.

  • 2030 Agenda

    The Sustainable Development Goals work as a blueprint to achieve a better and more sustainable future for all.

    The United Nations created the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals.

    Although menstrual health has received attention in recent years from various national governments and civil society organisations, there remains a gap in a comprehensive agenda to address the daily needs of menstruating women and girls.

  • SDG 3

    Without access to correct information and sanitary products, girls are at risk of vaginal infections and possible long-term effects on reproductive health.

    Including menstrual hygiene as a critical health issue would teach girls how to manage their periods in a safe way, thus reducing the number of preventable infections and reducing discomfort.

    In India, 70% of all reproductive diseases are a result of poor menstrual hygiene.

  • SDG 4

    The link between MHM and education surpasses merely school attendance – it is about quality education.

    There is no ’direct’ evidence that menstruation causes school absence or decrease of labor productivity in later years, but the onset of menstruation may be the ’indirect’ cause

    In a 2018 survey of schoolgirls in Kenya, 40% reported difficulty concentrating in school during their periods.

  • SDG 5

    Taboos around menstruation persist across cultures and negatively affect girls’ psychosocial wellbeing, self-esteem, and identify. Coupled with the more tangible barriers produced by inadequate MHM, this reinforces systemic gender inequality.

    When girls are empowered to manage their menstruation safely, hygienically, with confidence, and without stigma, they are more likely to stay in school once they start puberty. A girl that stays in school is less likely to get married early, have children when she is not yet ready to, or become subject to domestic violence.


  • SDG 6

    Each year, millions of people die from diseases associated with poor water, sanitation and hygiene.

    Introducing information on MHM during WASH programs in school and health centers is a good starting point to initiate broader discussions on issues related to menstruation.

    1/3 of schools around the world lack adequate sanitary facilities, and disposing of used menstrual products in toilets or latrines compounds cause sanitation problems.

  • SDG 17

    Everyone need to come together—governments, civil society, scientists, academia and the private sector to identifying gaps and emerging issues, to recommend corrective action.

    Comprehensive Menstrual Health education need to be tailored to local conditions, both the information and materials, to ensure they are relevant and reflect local needs.

    Menstruation is a monthly challenge for billions of women and girls worldwide. On any given day, more than 300 million girls are menstruating.

Advocacy we support

The Menstrual Health Global Registry

Mapping the diverse actors working on the topic of menstrual health around the world.

African Coalition for Menstrual Health Management (ACMHM)

To safeguard the sexual and reproductive health, rights and justice of all.

28 May - Menstrual Hygiene Day

Making menstrual hygiene management a priority worldwide.


Definition of Menstrual Health: Menstrual Health encompasses menstrual hygiene management and the broader systemic factors that link menstruation with health, well-being, gender, education, equity, empowerment and rights.