Privacy Notice

Last Updated: February 27, 2019

The Case For Her privacy policy follows EUs The General Data Protection Regulation (GDPR)

We understand that you care about your personal data and how it is used, this Privacy Notice will help you understand what personal data we collect, why we collect it and what we do with it.

Please take a moment to familiarize yourself with our Privacy Notice and if you have any questions please feel free to send an email.

You have the right to object to certain uses of your personal data including the use of your personal data for direct marketing. See what are your rights and how you can exercise them here.

Who is collecting it?
Any personal data provided to or collected by The Case For Her is controlled by The Case For Her. This privacy notice applies to personal data collected by The Case For Her in connection with the services we offer.

Any personal data provided to or collected by The Case For Her is controlled by The Case For Her, C/o Tagehus, Valhallavägen 117F,115 31 Stockholm, Sweden.

What personal data do we collect:
We may collect personal data from a variety of sources. This includes:

- Personal data you give us directly, and
- Personal data we collect from other sources.

Personal data means any information that can be used to identify directly or indirectly a specific individual. You may be asked to provide your personal data when you are in contact with us. The Case For Her may share this personal data within the team and use it in a manner consistent with this Privacy Notice. We may also combine it with other information to improve our products, services, content, and advertising.

You are not required to provide The Case For Her the personal data that we request, but if you choose not to do so, we may not be able to provide you with our services, or with a high quality of service or respond to any queries you may have.

Ways in which we collect your personal data:
We may collect personal data from a variety of sources:

- Personal data you give us directly. We collect data about how you use our services, such as the types of content you view or engage with, or the frequency and duration of your activities. We also collect personal data you provide us when you sign up for a marketing newsletter or complete a survey. In so doing, we may ask for personal data, such as your name, gender, date of birth, address, email address or telephone number.

  • Personal data we collect from other sources. We collect personal data from other sources including our trusted partnerships with third-parties and where we operate The Case For Her accounts on third-party platforms: For example, when you use the “like” functionality on Facebook or the +1 functionality on Google+. Additionally, we receive information about you and other visitors’ interactions with our advertising to measure whether our advertising is relevant and successful. We also collect information about you and your activities from a third-party when we jointly offer services or products, or from third-party data enrichment providers.

What purpose do we use your data for?
We collect, process and disclose your personal data only for specific and limited purposes. For example, to develop and improve our communication methods and functionality of our website and to assess and handle any complaints. We also collect information to analyze information about your online behavior.

We collect, process and disclose your personal data for the following purposes:

- To process and answer your inquiries or to contact you to answer your questions and/or requests
- To communicate information to you and to manage your registration and/or subscription to our newsletter or other communications
- To authenticate the identity of individuals contacting us by telephone, electronic means or otherwise
- To understand and assess the interests, wants, and changing needs of consumers, to improve our website, our current services, and/or developing new services

When we collect and use your personal data for purposes mentioned above or for other purposes, we will inform you before or at the time of collection.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

Who will it be shared with?
The Case For Her shares your personal data internally and with selected third-parties.

- Third-parties. Your shared data will be shared with our advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment and other offers.

The Case For Her shares personal data internally or with third-parties for purposes described in this Privacy Notice.

The Case For Her will only send personal data collected within the European Economic Area (EEA) to foreign countries in circumstances such as:

- To follow your instructions;
- To comply with a legal duty; or
- To work with our advisers who we use to help run our business and services.

If we do transfer personal data to outside of the EEA, The Case For Her will make sure that it is protected in the same way as if it was being used in the EEA. We’ll use one of the following safeguards:
Transfer to a non-EEA Country whose privacy legislation ensures an adequate level of protection of personal data to the EEA one;
Put in place a contract with the foreign third-party that means they must protect personal data to the same standards as the EEA; or
Transfer personal data to organizations that are part of specific agreements on cross-border data transfers with the European Union (e.g., Privacy Shield, a framework that sets privacy standards for data sent between the United States and the European countries).

How do we protect your personal data?
The Case For Her takes the security of your personal data very seriously. We make the effort to protect your personal data from misuse, unauthorized access, modification or disclosure.

Access to your personal data is only permitted among our employees on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.

How long do we keep your personal data for?
We will keep your personal data for as long as we need it for the purpose it is being processed for.

We will actively review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a business or consumer need for it to be retained.

What are your rights?
Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.


- The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
- The right to access and rectification. You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
- The right to data portability. The personal data you have provided us with is portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
- The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.
- The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
- The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
- The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
- The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.

How do you contact The Case For Her?
The Case For Her’s Co-Founder and Managing Director Gerda Larsson can be contacted at The Case For Her, C/o Tagehus, Valhallavägen 117F,115 31 Stockholm, Sweden or by email.

If you have any questions or concerns about The Case For Her’s Privacy Notice or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please do so by sending an email or submitting a request through the “Contact Us” form on our websites.

How do we keep this notice up to date?
We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services

We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes). We will also keep prior versions of this Privacy Notice in an archive for your review.

We will not reduce your rights under this Privacy Notice without your consent.